Chicago United is a dynamic team composed entirely of young Asian-American men from the Chicagoland area, preparing for the prestigious North American Chinese Invitational Volleyball Tournament in Oakland, California.
For this project, RFT Digital Solution was entrusted with creating a distinctive team jersey and identity. The client requested the incorporation of the iconic Chinatown gate as a central element.
We approached the design with a triangular shape as the primary concept, ensuring the jersey maintained a sporty and modern appearance. To represent the Chinatown gate, we used an angular perspective taken from the bottom right, blending traditional Chinese cultural elements into the design. The illustration style was inspired by classic motifs, with a subtle touch achieved by reducing its opacity to 60%, creating a harmonious balance between tradition and innovation.
This project highlights our ability to merge cultural heritage with contemporary design, delivering unique and meaningful branding solutions.
SCOPE
InteractiveDesign, DigitalInnovation, CreativeBranding